Airbus To Unveil New CSeries Identity On July 10

MIAMI — Airbus will unveil the new identity of the Bombardier CSeries jets on July 10 at its headquarters in Toulouse, France.The European manufacturer has announced this morning that it is "proud to reveal the latest member of its Single-Aisle aircraft family."

READ BACK: Bombardier and SWISS: First CSeries Handover Ceremony, Live from Montréal

Airbus also announced that the plane will land in Toulouse with an all-new livery.

New Single-Aisle Plane To The Portfolio

The European plane builder formally added the Bombardier CSeries CS100 and CS300 to its list of commercial aircraft.The Airbus commercial airplane product websites are now listing both CSeries jets as part of its portfolio—still in Bombardier colors—keeping its current names and designations.https://twitter.com/Airbus/status/1014596833165889539On July 10, however, Airbus will unveil the new name and livery for both planes—five days ahead of the Farnborough International Air Show.Conversely, Bombardier is redirecting its CSeries online websites to Airbus, keeping on its page the Q400 and CRJ products only.

READ BACK: Onboard the SWISS CSeries Inaugural Revenue Flight

The European manufacturer, which bought 50% of the CSeries program, will be holding a press conference in Toulouse after the unveiling on July 10, followed by aircraft visits for the press.

Heating up the competition

This announcement comes in just a one day after Boeing announced taking an 80% stake in Embraer's commercial aircraft and services business, forming a new joint venture that will directly compete against Airbus and Bombardier's CSeries integration.https://twitter.com/RAeSTimR/status/1015144344142209025Although Airbus and Bombardier are well ahead of Boeing and Embraer in terms of time, the competition at the upcoming air show will be higher than ever before.Airbus will be opening a CSeries production line in Mobile, Alabama by 2020. The manufacturer plans to build all the CSeries jets ordered by carriers in the region, especially those destined for Delta Air Lines, which is to become the world's largest CSeries customer.The facility in Mobile will also exempt the CSeries program from any tariffs on parts in the U.S.Boeing and Embraer expect its joint venture to come to fruition by the end of 2019, whereas Airbus and Bombardier are already set to begin selling planes under the European giant's umbrella.It is unclear what kind of names Airbus will choose for the CSeries planes. Rumors are that it will choose the A100 and A300 identifiers, though Airbus has not confirmed anything ahead of the unveiling on July 10.