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JSX to Begin ATR Operations in the United States

PARIS — On the third day of the Paris Airshow, ATR announced that JSX (XE) intends to begin ATR operations in late 2025, offering the ATR’s HighLine cabin product to its customers. 

The airline will lease two ATR 42-600s to expand its hop-in service before the end of 2025. ATR will support XE with a comprehensive ATR Global Maintenance Agreement to maximize aircraft availability and reliability.

On the same day, XE signed a Letter of Intent for 15+10 new ATR HighLine-equipped aircraft, either ATR 42-600s with 30 premium seats or All-business Class ATR 72-600 with 30 seats. The new partnership marks ATR’s entry into the United States market. 

Headquartered in Dallas, XE officially commenced operations on August 8, 2019, after rebranding from JetSuiteX. The airline counts a fleet of 75 Embraer ERJ-145s, each equipped with 30 seats. The airline started operations in 2016, with its first flight between Burbank (BUR) and Concord, California. 

JSX is famous for allowing customers to check in just 20 minutes ahead of their domestic flight from dedicated private terminals, with a generous baggage allowance and a premium on-board experience. XE was the global launch customer for Starlink in-flight Wi-Fi and has offered this free of charge to Customers on all flights since May 2023.

Lamberto Martinello, head of communications and corporate branding, and Nathalie Tarnaud Laude, Chief Executive Officer. Photo: Nuno Seletti/Airways

Comments from JSX, ATR Officials

“The ATR-600 series will bring over 1,000 new airports into reach for JSX, expanding access to reliable public charter flights across the great United States. Many of these airports were, until now, reserved only for those who had the means to fly private,” says Alex Wilcox, JSX Chief Executive Officer.

I am confident that our Customers will love the ATR product, not just for the variety of new routes it allows JSX to operate, but also for its quiet cabin and comfortable seating. When paired with our award-winning JSX hospitality, the addition of the ATR marks an innovative step forward in our company’s unyielding mission to increase the safety, speed, and convenience of air travel that moves our country forward.” 

Nathalie Tarnaud-Laude, Chief Executive Officer at ATR, added, “We are delighted to welcome JSX as a new ATR operator and to see our aircraft entering a dynamic new market segment in the United States. JSX’s unique model, blending the exclusivity of private aircraft-style travel with the efficiency of regional aviation, is a perfect match for our ATR HighLine cabin collection. This partnership highlights the increasing demand for low-emission, high-end air travel, driven by the exceptional performance of turboprop technology. We look forward to supporting JSX’s vision and further reinforcing ATR as the leading choice for regional aviation in the U.S.” 

Find out more in our interview with Alex Willcox, JSX’s Chief Executive Officer, in our June 2024 issue or in this summarized version online.

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