DALLAS – Wizz Air (W6) plans to reintroduce its hugely popular All-You-Can-Fly Program, launched earlier this year.
After a successful launch of the scheme in August, the Hungarian Ultra-Low-Cost Carrier (ULCC) has decided to expand the offer in the coming weeks. The initial offer sold out in just two days.
The airline now intends to expand the scheme to several thousand more members. W6 chief executive officer József Váradi said that the carrier plans to open up its scheme to a further 15,000 members.
“We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks,” Váradi said, per the Telegraph.
W6 All-You-Can-Fly Scheme
Similar to a subscription program, the scheme costs €599 per year and allows customers to reserve flights a maximum of 72 hours in advance—as a standby deal, with a flat price of €9.99 per flight. Fees for extras such as baggage are excluded.
Under the scheme, passengers may take up to three flights a day. The program enables the carrier to fill more seats on its flights. This is useful for W6 as the ULCC might sell only some of the seats on all its flights.
Váradi explained that while there were some concerns that the airline could lose out on the benefits of full-fare bookings, filling empty seats has proven useful.
Environmental Impact
Environmental activists have criticized the scheme, claiming that increased carbon emissions could have a detrimental impact on the environment.
However, W6 claims to have among the lowest emission rates in the European aviation industry. The airline operates a fleet of efficient Airbus aircraft, and by filling its flights, it operates more sustainably.
The increased fuel burn is marginal for a full flight of passengers compared to a flight with empty seats.
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