Alaska, Hawaiian Airlines Unify Booking and App Systems

‍SEATTLE — Alaska Air Group announced today that Alaska Airlines (AS) and Hawaiian Airlines (HA) have transitioned to a shared Sabre passenger service system, representing a significant integration milestone.

This system now serves as the core reservation platform, connecting websites, the mobile app, loyalty programs, kiosks, and reservation records to provide a seamless travel experience across the combined network.

One platform, two brands; single app, broader self-service

The move does not eliminate the separate customer-facing identities of Alaska and Hawaiian. Alaska said both brands will remain distinct, but all flights now carry the “AS” airline code, while Hawaiian flights will continue to appear to customers as operated by Alaska as Hawaiian Airlines. The company said Hawaiian’s branding will remain visible across digital channels, airport signage, and onboard announcements.

A major change for passengers is the introduction of a single Alaska Hawaiian mobile app, allowing customers to manage trips across both brands with one record locator. The app offers features such as flight changes, same-day switches, Apple Pay, boarding pass sharing, and partner-award bookings with over 30 airlines, including oneworld members.

Airport experience also shifts, more consistency onboard

The transition also impacts the airport experience. Alaska and Hawaiian now operate from shared lobbies in major cities such as New York-JFK (JFK), Los Angeles (LAX), San Francisco (SFO), Phoenix (PHX), Portland (PDX), and Las Vegas (LAS), with Seattle (SEA) joining on April 23. Hawaiian has shifted to mobile and web-only check-in and is implementing self-service bag tag kiosks as part of the combined operation.

Hawaiian has adopted Alaska’s A–F boarding group system, providing a consistent boarding process for both airlines. Hawaiian’s onboard identity remains intact, with continued emphasis on its Hawaiʻi-inspired service, meals, music, and hospitality. Premium Class passengers and select elite members now receive complimentary alcohol on Hawaiian transpacific flights.

For Alaska, the shared passenger service system represents a key milestone in the Hawaiian integration, as it delivers tangible benefits to passengers. The merger now impacts daily travel through a single app, unified booking, shared airport processes, and improved coordination across both networks.