New Pacific Airlines, beOnd Announce “beOnd America”

ANCHORAGE — New Pacific Airlines (7H) and beOnd (B4), the world’s first premium leisure airline, today announced the launch of beOnd America. This new strategic collaboration will bring B4’s acclaimed all-business class travel experience to U.S. travelers through New Pacific’s U.S. operations.

New Pacific's FAA-certified operating experience in specialized sports and government charter operations, together with U.S. infrastructure, is combined with beOnd's worldwide premium brand in this cooperation.  By acting as a link between the two businesses, beOnd America will increase access to exclusive locations and revolutionize the way that high-end leisure travel is supplied from the US.

New Pacific will run flights under the beOnd brand under this arrangement, and the two airlines will work together on network growth, scheduling, and customer experience.  In B4's multi-AOC network, which includes licensed operations in the Maldives, the project seeks to establish the United States as a crucial pillar.

In accordance with the agreement, NPA will use the beOnd brand and product on eight (8) aircraft.  Both partners affirmed that beOnd America will operate in complete conformity with U.S. Department of Transportation and Federal Aviation Administration regulations, guaranteeing a safe and transparent road to market introduction. However, the route layout and timings are still subject to regulatory clearances.

Comments from beOnd, New Pacific Airlines

“Our mission has always been to make premium leisure travel feel effortless, thoughtful, and emotionally rewarding,” said Tero Taskila, CEO of beOnd. “New Pacific as a partner brings operational depth in the United States and strengthens our multi-jurisdictional structure. Together, we can introduce more travellers to a premium leisure experience that focuses on comfort, calm and care from the moment the journey begins.”

“New Pacific was founded to connect people and places that matter,” said Tom Hsieh, CEO of New Pacific Airlines. “This partnership allows us to elevate that mission by delivering something truly distinctive for American travelers — a boutique, luxury airline experience that blends comfort, design, and service excellence in a way not seen in U.S. skies.”

According to the press release, "beOnd America builds on beOnd’s multi–jurisdictional strategy, enabling the airline to expand into new markets while maintaining a consistent premium product and service standard."