1/08/1998: MD-95 Rebranded as the Boeing 717

DALLAS — Today, in 1998, as a result of the merger between Boeing and McDonnell Douglas on August 1, 1997, the twin-engine, single-aisle jet airliner McDonnell Douglas MD-95 underwent a rebranding to became the Boeing 717-200.

The history of the MD-95 dates back to 1983 when McDonnell Douglas (MD) conducted a study to address the gap between the DC-9-30 and the larger Super 80 series. This study proposed the development of the DC-9-90, which was intended to compete with the emerging 100-seat airliners.

Unfortunately, McDonnell Douglas discontinued the project and instead reduced the size of the MD-80 to create the MD-87.

The MD-95 is Born

The MD-87-105, initially unveiled by MD in 1991, was a variant of the MD-80 series with a seating capacity of 105 passengers. However, the name was later changed to MD-95 when the aircraft was showcased at the 1991 Paris Air Show. The purpose of the MD-95 was to serve as a replacement for older DC-9 aircraft in commercial airline fleets.

Following Boeing's acquisition of McDonnell Douglas, which was completed in 1997, the future of the MD-95 project became uncertain. The MD-95 had not yet entered full-scale production and had only received a single order from ValuJet, later rebranded as AirTran, for 50 aircraft with an option for an additional 50.

Ultimately, Boeing's focus shifted to its line of aircraft, and the MD-95/Boeing 717 became a relatively niche product in the commercial aviation market.

Right Aircraft, Right Time

However, Boeing recognized the potential of the new airliner and committed to continue producing an MD product under its branding.

During that time, Tom Schick, Executive Vice President of Boeing Commercial Airplane Group, expressed optimism about the aircraft, stating, "We believe this plane has great potential. The timing is right for this airplane." Boeing also agreed to manufacture the initial 50 MD-95s for AirTran, which may have influenced their decision.

The first Boeing 717 took its maiden flight on September 2, 1998, and entered service with AirTran a year later. The aircraft quickly gained popularity, impressing both airlines and passengers. Boeing even explored the possibility of introducing other variants, such as a larger -300X or a 100X Lite.

Unfortunately, the 9/11 terrorist attacks had a significant impact on the aviation industry. In light of competition in the 100-seat market segment, Boeing reassessed its aircraft portfolio. As a result, the Boeing 717 program was canceled in January 2005. The final 717 rolled off the production line in April 2006, with a total of 156 aircraft manufactured.

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