Lufthansa Group Adopts Apple AirTag Location

DALLAS — Lufthansa Group airlines, including Lufthansa (LH) , SWISS (LX), Austrian Airlines (ON), Brussels Airlines (SN) and Eurowings (EW) are set to integrate the Apple AirTag location feature into their baggage tracing.

The airline group customers can now use the new function to share the location of their AirTag or Find My network with the airlines. Now word if the service will also include on ITA Airways (AZ), but probably so, as the group's airlines will "integrate this information into their systems accordingly and can thus digitally support baggage tracking."

“Our digital products team, the ‘Digital Hangar’ with its approximately 1,000 experts, offers our customers new digital services, transparent information and support along the entire journey every month,” says Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of the Lufthansa Group.

Vranckx adds, “The use of Apple AirTag data is one example of many ways in which we are continuously developing the customer journey of all our Group airlines thanks to innovative digital services.”

“Thanks to our app and website, passengers can now find solutions quickly and easily in the event of irregularities,” adds Oliver Schmitt, Head of the Lufthansa Group Digital Hangar.

“In particular, we have been able to achieve significant improvements in the last few months in the area of baggage tracing. The integration of our customers' AirTag data opens up additional possibilities for us to act even more efficiently and quickly,” concluded Schmitt.

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