DUBAI — Today, flydubai (FZ) announced a significant investment in its customer experience. From November 2025, the airline will include meals and in-flight entertainment in all Economy Class fares on every flight. Passengers can now enjoy more than 1,000 titles, including TV shows from major streaming platforms like HBO Max, BBC Kids, and Cartoon Network. 

The airline will also include headphones in its complimentary IFE offer. Food and beverage offerings may vary depending on the flight route and duration. FZ currently offers regional menus featuring authentic local dishes from African, European, Indian, Middle Eastern, Russian, and Southeast Asian cuisines.

Fleet

flydubai has taken delivery of nine Boeing 737 MAX this year, growing its fleet to 95 units. The airline expects three more aircraft to be delivered before the end of the year, supporting its network of 135 destinations in 57 countries. 

The airline has also invested in its retrofitting programme across its fleet of Boeing 737-800s, introducing its lie-flat Business Class cabin and new Economy Class seats. The airline expects its first Boeing 787-9 in 2027, after placing its first-ever widebody order at the 2023 Dubai Airshow. The type will enable FZ to expand its network in terms of both capacity and reach. 

Comments from FZ’s management: 

Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “Redefining the Economy Class offering across all flights represents a significant evolution in our business model, offering customers a more elevated and convenient travel journey. Our focus remains on investing in enhancing our customer experience and delivering added value across every touchpoint through services, technologies, and product development. By listening to customer feedback and responding to changing market dynamics, flydubai continues to strengthen its position as a key player in the UAE’s aviation sector and a vital contributor to Dubai’s vision of becoming a global hub for trade and tourism.”

Hamad Obaidalla, Chief Commercial Officer at flydubai, said: “Over the years, our agile business model has enabled us to adapt quickly to challenges and unlock new opportunities as we continue to evolve and grow. This announcement has come at the right time as we prepare to expand our network, continue to grow our fleet, and welcome more passengers on board year after year. By including meals and in-flight entertainment in every ticket, we’re modifying the Economy Class fare structure and ensuring passengers get more value, while remaining competitive.”