‍DUBAI — Emirates (EK) Skywards is celebrating its Silver Jubilee with 25 days of prestigious prizes, including bonus Miles, surprise activities, and a 25 million Skywards Miles raffle, lasting until October 20.

“25 years! We are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond,” said Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards.

“25 Years” A380 Special Livery

Dubai-based carrier has unveiled a new special livery, featuring a striking silver design, in celebration of its 25th anniversary. The Airbus A380, chosen to carry the special scheme proudly, is scheduled to take to the skies already next month.

“Thank you for being at the heart of our story.  And what better way to celebrate than give back to our community with 25 days of nonstop surprises and offers– all while we take our loyalty message global with the special Emirates A380 ’25 years’ livery,” said Dr. Nejib Ben Khedher.

Over the past 25 years, Emirates Skywards has grown rapidly, expanding from 76,000 members in 2000 to over 37 million members in 190 countries today. With nearly 80,000 new members joining each week, members can earn and spend Miles and other rewards with more than 100 Emirates Skywards partners.

“Our success stems from always placing members first. Over the years, we listened, adapted, and innovated. We continuously introduced new, personalised offerings to create valuable and memorable rewards to our members worldwide. It has been an incredible journey made possible thanks to the trust and confidence of our members,” commented   Dr. Nejib Ben Khedher.

25-day Giveaway

Between September 25 and October 20, 2025, loyalty members will see several exciting giveaways and special offers:

• 25 Million Miles Raffle draw - a chance to win 100,000 or 250,000 Miles and a mail prize of 1,000,000 Miles to one lucky winner.
• More Bonus Miles - members can earn 25% to 50% more Bonus Miles when booking with Emirates or one of their partners.
• Surprises at DXB - quizzes for award Miles, complimentary lounge access, and ice cream, as well as a duty-free voucher in Terminal 3 (1-5 October) and Terminal 2 (8-9 October).
• “Spot the tag” - if you spot a special tag placed on luggage at the baggage belts in Terminal 3 (1-3 October) and Terminal 2 (8-9 October), you can win complimentary lounge access, Emirates merchandise, and bonus Skywards Miles.
• Long-standing premium members, who are our long-term members, can look forward to special prizes, including tier upgrades, cabin upgrades, exclusive anniversary goodies, and more.