Alaska Airlines Unveils New Livery Amid Global Expansion

‍SEATTLE — Seattle-based Alaska Airlines (AS) has announced the debut of its brand-new global livery design to be featured on a growing fleet of up to 17 Boeing 787-9 Dreamliner aircraft.

The news comes as the airline enhances its transatlantic expansion with new flights to London Heathrow Airport (LHR) and Reykjavik's Keflavík International Airport (KEF).

Flights to London and Reykjavik are scheduled to begin in Spring 2026. New flights will be 4th and 5th intercontinental destinations from SEA in the airline’s network out of 12 planned by 2030. 

Seattle (SEA) - London (LHR)

The Boeing 787-9 Dreamliner will be operating daily year-round flights to one of the most desired international destinations and business markets. 

For the comfort of passengers, Dreamliner features 34 enclosed suites with full lie-flat seats in Business Class.

Route between Seattle and London for both business and leisure travellers, with over 400 passengers travelling between the two cities every day. Direct connection offers an alternative to passengers seeking more flight times, greater premium seat capacity, and the ability to collect and redeem miles on Alaska’s loyalty program. 

Expansion into the London market is facilitated by strengthened collaboration with American Airlines (AA) and British Airways (BA), with potential to deepen over time and offer even more enhanced value and global connectivity for customers through Alaska’s extensive partner network.

Seattle (SEA) - Reykjavik (KEF)

Daily nonstop flights to Iceland will be available during the summer season and will be flown on Boeing 737-8 aircraft.

Iceland is a bucket-list destination for adventure and nature lovers. Reykjavik is a gateway not only to Iceland but to the European continent.

Alaska's New Global Experience

Along with expansion in European and Asian markets, AS enhances customers' experience with the first phase of a new global long-haul experience onboard Boeing 787-9 aircraft.

“With these bold moves, we are accelerating our vision to connect our guests to the world. We are seizing this moment to redefine the international experience and level up. And we’re doing it with the same relentless focus on safety, care, and performance that’s always defined us. I’m so proud of how our people continue to step up and deliver as we push ahead on these initiatives, with even more to come,” said Alaska Airlines CEO Ben Minicucci.

Alaska brand revolution underlines the airline's vision and commitment to international growth and enhanced connectivity for the Pacific Northeast.

The first step in AS's brand evolution is exterior design on the Boeing 787-9 Dreamliner aircraft, featuring an all-new look and feel. The first Dreamliner with the new livery is set to debut in January 2026, with all 787s to be painted in new colours by spring 2026.

The new exterior design is inspired by the natural wonder Aurora Borealis, also known as Northern Lights.

“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace, and a nod to our heritage. As we significantly expand to new destinations around the globe, we’re eager for more and more travelers to recognize our new livery as being Alaska Airlines and appreciate the outstanding service we’ve long been known for,” said Andrew Harrison, Alaska Airlines Chief Commercial Officer.

Global Connectivity on Boeing 787 Dreamliner

Alaska Airlines will establish a hub for new Boeing 787-9 Dreamliner aircraft in Seattle with plans to deploy 17 Dreamliners across the global network as an addition to the existing Boeing 737 fleet. 

Currently, the airline already has four Boeing 787 Dreamliners in their fleet. Boeing 787-9 offers long-range capability, fuel efficiency, and new innovative technologies, opening new horizons for airlines. 

In Business Class, award-winning suites with spacious, fully lie-flat seats, an 18’’ screen to enjoy in-flight entertainment, and a privacy door with direct aisle access.

Long-haul Dreamliner experience will debut on flights between Seattle and Seoul from September 12, 2025. Starting January 7, 2026, Dreamliner will be deployed on the route to Tokyo Narita and new flights to Rome, which were earlier announced to begin next spring.

An Enhanced Experience in the Airbus Wide-body Fleet

Airbus A330 aircraft, based in the second largest hub in Honolulu and operated by Hawaiian Airlines (HA), will remain dedicated to International long-haul and U.S. continental flights.

Substantial investments over the next few years will be made to enhance passenger experience onboard the A330 fleet. Enhancement includes an all-new interior with updated lie-flat seats, a premium economy cabin, and upgraded main cabin seats.