12/07/2011: Virgin Australia Absorbes V Australia

12/07/2011: Virgin Australia Absorbes V Australia

DALLAS – Today in Aviation, after commencing international flights in 2009, V Australia was integrated into Virgin Australia (VA) in 2011.

V Australia can trace its history back to 2006 when Virgin Blue looked to establish an international subsidiary. The carrier was granted permission to operate up to ten flights per week between Australia and the US following the signing of an open skies agreement. 

Five Boeing 777-330ERs were acquired to launch the carrier whose name was chosen following a public competition in June 2007. The jets were configured with 353 seats in a three-class layout.

Photo: Brandon Farris/Airways

Take Off!

Operations commenced on February 27, 2009, with a flight from Sydney (SYD) to Los Angeles (LAX). It later opened hubs in Melbourne (MEL), and Brisbane (BNE), and services commenced to Abu Dhabi (AUH), Johannesburg (JNB), Nadi (NAN), and Phuket (HKT). Plans to launch flights to various North American destinations, including Las Vegas (LAS) and New York (JFK) never materialized.

In early 2011, management announced that Virgin Blue (as Virgin Australia was then known) would go through a complete rebranding. This was part of a campaign to entice business passengers away from Qantas (QF). 

Part of this included the absorption of V Australia and Pacific Blue (DJ) into the new airline. 

Sadly the COVID-19 pandemic had a significant impact on the airline. After entering voluntary administration in April 2020, VA undertook a complete restructuring. This saw the carrier’s long-haul routes suspended and its fleet of Boeing 777s retired. 

Featured Image: V Australia Boeing 777-300ER (VH-VPF). Photo: Brandon Farris/Airways

European Deputy Editor
Writer, aviation fanatic, and Airways European Deputy Editor, Lee is a plant geek and part-time Flight Attendant for a UK-based airline. Based in Liverpool, United Kingdom.

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