DALLAS — Oman Air (WY) has announced a strategic development in its onboard product. To better capture the market’s demand, the airline's new Business Studio product will replace its First Class product on two Boeing 787-9. The hard product will remain the same as in First Class, with upgraded service and amenities over the Business Class.
Widely regarded as one of the best Business Classes in the world, WY's Apex Suites can be experienced on on the carrier's long-haul fleet. The new Studio product aims to bridge the gap between Business Class and First Class, offering an improved seat that is Oman Air’s First Class.
Oman’s First Class flies predominantly to London Heathrow (LHR) and Bangkok (BKK). Arranged in a four-abreast layout, the cabin features only eight seats with direct aisle access, lie-flat beds, privacy doors, sizeable in-flight entertainment screens, and storage bins.
The announcement comes as part of the airline’s transformation. At the beginning of May, Oman Air announced Con Korfiatis as its new Chief Executive Officer. The airline discontinued its A330 fleet in favor of the Boeing 787. Recently, WY launched a code-sharing agreement with SalamAir (OV).
Comments from Oman Air
“Inspired by valuable guest feedback and to adapt and evolve in line with global market trends, we have strategically refined our premium offering to deliver greater value and appeal. The traditional First Class experience has seen diminished demand, and after careful analysis and benchmarking against industry standards, we decided to retire the product. This decision allows us to focus on delivering an exceptional Business Class experience that better meets modern traveller expectations and is more closely aligned with the demographics targeted by the national tourism objectives, such as wellness, adventure, and MICE. Moreover, we’re offering it all at a more competitive price point,” said Con Korfiatis, Chief Executive Officer of Oman Air.
Featured image: Lorenzo Giacobbo/Airways
