DALLAS — Alaska Airlines (AS) has made a significant move toward a sustainable future in aviation by investing in JetZero, a pioneering company developing a new blended-wing body (BWB) aircraft.

The California-based company is developing an aircraft design that promises up to 50% less fuel burn and lower emissions. This investment reinforces the airline’s commitment to advancing technology that aligns with its ambitious goal of achieving net zero carbon emissions by 2040.

The investment, made through Alaska Star Ventures (ASV), the airline's venture arm, includes financial backing and an option for future aircraft orders. Alaska Airlines showed early interest in JetZero, becoming the first airline to invest during JetZero’s Series A funding round last year.

"At Alaska, we are always looking for ways to innovate and shape the future of air travel for our guests, employees, and industry. We are proud to invest in JetZero's development of this innovative next-generation aircraft, with a significant step-change in fuel efficiency. We and JetZero share a vision for more sustainable aviation, and we are excited to partner with them in creating that future." Diana Birkett Rakow, senior vice president of public affairs and sustainability at Alaska Airlines.

This initiative, along with operational efficiency, fleet renewal, sustainable aviation fuel, waste reduction, and electrified aircraft, is part of Alaska's comprehensive sustainability strategy.

JetZero, Its Design

Unlike the traditional "tube and wing" design, JetZero's blended wing body (BWB) aircraft integrates the wings and fuselage into a single, smooth shape, significantly reducing aerodynamic drag. With a potential 50% reduction in fuel consumption, the BWB is expected to lower carbon emissions and operating costs. Additionally, the spacious interior of the BWB aircraft promises enhanced passenger comfort, offering a quieter and more enjoyable flying experience.

"The biggest challenge for airlines is lowering fuel burn and emissions. Of all the great new technologies in work, the BWB design delivers the biggest impact by far. Airlines will see immediate benefits in cost savings, dramatically lower emissions, and improved customer experience compared to airplanes flying today. We're thrilled to welcome Alaska to our team of innovators, and our belief that this aircraft will reshape aviation.", said Tom O'Leary, CEO and co-founder of JetZero.

JetZero has been working closely with the United States Air Force, NASA, and the FAA to develop its revolutionary blended-wing aircraft and ultimately bring it to market.

The BWB design is familiar, with roots dating back to the 1920s. However, in recent times, the focus on sustainable aviation has renewed interest in this design. Airbus, for instance, is currently developing its BWB aircraft through the ZEROe program, emphasizing hydrogen-powered flight.

In contrast, JetZero plans to launch its aircraft by 2030 with 100% Sustainable Aviation Fuel (SAF) compatibility and the internal capacity to accommodate zero-carbon hydrogen eventually.