MIAMI — Southwest Airlines will begin offering a curated onboard music experience today with their new partner, Beats Music.  This new feature will compliment the existing Wi-Fi delivered IFE system from Row 44.

Passengers will be able to browse a music library full of tracks from a wide range of genres or select predefined playlists to discover new music.  And there’s even an option for the service to create a customized playlist for each passenger based upon their answers to a few simple questions.

Southwest Airlines introduces Beats Music on WiFi-enabled aircraft. (Credits: Southwest Airlines)
Southwest Airlines introduces Beats Music on WiFi-enabled aircraft. (Credits: Southwest Airlines)

“Southwest connects customers to what is important in their lives, and in this case, it’s music!,” said spokeswoman Michelle Agnew. “Music has been the key piece missing from our entertainment portal onboard WiFi-enabled aircraft.  Providing Beats Music onboard gives customers a one-stop entertainment hub onboard their flight.”

Because there is no additional equipment required, the rollout will be almost immediate across Southwest’s Wi-Fi equipped fleet of more than 450 Boeing 737-700s and -800s. The music will be refreshed monthly by Beats Music.

The new partnership was kicked off on Southwest Flight 732 from Dallas Love Field to Chicago, where passengers were treated to a live concert in the air by Cobra Starship onboard the newly unveiled Beats Music logo jet.  Passengers on Flight 1527 from Portland to Denver will experience a second concert by Elephant Revival.

Southwest Airlines introduces Beats Music on WiFi-enabled aircraft. (Credits: Southwest Airlines)
Southwest Airlines introduces Beats Music on WiFi-enabled aircraft. (Credits: Southwest Airlines)

“With GEE bringing Beats Music and Southwest Airlines together, we’re continuing to transform the IFE&C market,” said Dave Davis, CEO of Global Eagle Entertainment in a statement. “Through our technology, relationships and expertise in providing content to passengers, we believe this is a major strategic accomplishment that highlights our strength and capability to bring innovative digital media to airlines and their passengers.”