MIAMI — Earlier today, Etihad Airways, the national airline of the United Arab Emirates, opened up its first Airbus A380 and Boeing 787 to the media in Abu Dhabi, marking the first time the carrier showcased the aircraft’s cabin.
The event was also a celebration of a busy and successful year. Etihad Airways continued to expand its reach; took delivery of its first A380 and 787; introduced new cabin interiors; unveiled the new ‘Facets of Abu Dhabi’ livery; and introduced new uniforms.
Earlier this year, Etihad revealed its initial interior and route plans for the A380 and 787, but the A380 stole the show as it will have the only three-room suite in the sky known as the Residence by Etihad™.
James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “As we have done so many times in our short history, we are reshaping the landscape of modern air travel in our own way.” Additionally, he went on to say that “today is the culmination of many years of hard work and tremendous endeavor by hundreds of people both in our airline and outside.” He also went on to say that “with the launch of these aircraft, we usher in a new era of unparalleled luxury, comfort and service. These innovations represent our vision for the future.”
Etihad has ordered 10 Airbus A380s. It received its first one earlier this year; it will receive one later this year, four in 2015, three in 2016, and two in 2017. The airline will fly its inaugural A380 flight on December 27, 2014 between Abu Dhabi and London. In May, the carrier also said that it hopes to eventually fly the A380 to New York JFK and Sydney.
The A380 will have a capacity for 498 passengers in three seating classes, and the carrier will offer one of the most unique A380 experiences: the ultra-luxurious Residence by Etihad™.
There will be two VIP suites (which can accommodate up to twp passengers in each cabin) in The Residence located at the front of the upper deck. The suites are a 125 square foot, three room, private cabin for the VIPS. It comes with a butler, a lounge room, large 32 inch LCD TV, two dining tables, a double bed, and a private shower (can only be used for a four minute shower). Plus, The Residence will cater to the individual tastes of every VIP traveler.
Etihad Airways will also offer First Apartments. They will have an area of 39 square feet equipped with a 30.3 inch reclining lounge chair, a separate ottoman which converts into an 80.5 inch long and 26 inch wide fully flat bed, a chilled mini-bar, a vanity with mirrors for make-up and stocked with luxury branded amenities, and a personal wardrobe.
The A380 will have 70 Business class seats in a 1-2-1 configuration. They have been newly designed for the A380 and 787. They allow customers to work, play and rest. They boast a 22 inch wide seat and separate ottoman which form a lie-flat bed up to 80.5 inches long together, a sturdy 16″ x 18″ dining table, and a full height screen between the seats for privacy.
The A380 will have 416 economy seats. The seats are known as Economy Smart Seats which boast a ‘fixed wing’ headrest, a 19 inch wide seat, a 32 inch seat pitch, a 6 inch recline, in-seat entertainment, and a pillow and blanket.
Etihad Airways will begin daily Boeing 787-9 service between Abu Dhabi and Dusseldorf from February 7. Later on, the carrier plans to launch 787 flights to Mumbai and Washington Dulles.
The first five Boeing 787s will carry 235 passengers in three classes (8 First, 28 Business, and 199 Economy). The airline will also fly a 787 configured in a two class cabin. The two-class 787s will not have First Class suites; instead, they will boast a larger Business Class cabin.
Etihad’s eight Boeing 787 First Class suites will be in a 1-2-1 configuration. They offer a chilled mini-bar, complete privacy, a 26 inch wide lounge chair that converts to a comfortable 80.5-inch long fully-flat bed, an in-seat massage, a 23″ x 20″ dining table, and a personal wardrobe.
The 28 Business class seats (“Business Studios”) will be in a 1-2-1 configuration. They have been newly designed for the A380 and 787. They allow customers to work, play and rest. They boast a 22 inch wide seat and separate ottoman which form a lie-flat bed up to 80.5 inches long together, a sturdy 16″ x 18″ dining table, and a full height screen between the seats for privacy.
The 787 will have 199 Economy Smart Seats which boast a ‘fixed wing’ headrest, a 17.2 inch wide seat, a 31-33 inch seat pitch, a 6 inch recline, in-seat entertainment, and a pillow and blanket.
The airlines popular Flying Nanny service will also be offered to passengers on long-haul flights. Plus, the airline will have prayer areas which can be curtained off.
At the A380 and 787 cabin unveiling event, Etihad also held a fashion show to unveil its new cabin crew uniforms which incorporate the same colors used for the cabin interior and new aircraft livery. The new uniforms mark the first major uniform re-launch since the airline’s formation in 2003.
The new uniforms were created by Italian Haute Couturier Ettore Bilotta
at his atelier in Milan. In a press release, the airlines says “the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo.”
Ettore Bilotta said: “Since the launch of Etihad in 2003, I have come to know the airline, its teams and management, very intimately, and have developed a style which has evolved as the airline has grown. For me it has essentially been about dressing a brand and an ethos.”
Peter Baumgartner, Chief Commercial Officer of Etihad Airways said: “Ettore, working with our teams, has once again delivered a new uniform which will showcase our brand with characteristic flair at every city on our ever-growing network. Baumgartner went on to say: “The world has been paying very close attention to us this year and our new collection will not disappoint. It is the embodiment of the Etihad Airways brand, service ethos and unshakeable commitment to excellence, marking our arrival as a leader of sophisticated flying.”
“This is not just a uniform. This is pret-a-porter concept – a future lifestyle statement and homage to the golden age of glamorous flight. It is about bringing back classic elegance, allure and richness to our men and women in a style which will become their signature look. No matter where you are in the world, you will know this is Etihad,” Aubrey Tiedt, Vice President Guest Services at Etihad Airways said.
The new uniforms are made from 100% Italian wool while featuring an intricate jacquard design and were made in various locations across Italy, with additional manufacturing taking place in Shanghai, Tunis and Bucharest by a dedicated team which totalled approximately 400 staff.
In a Press Release, the Carrier Explains some of its Color Choices and Uniforms:
A warm chocolate brown has been chosen as the base color for the different uniform variations, with a deep purple accent color for cabin crew and lounge teams, and a burnt orange accent colour for ground crews and Special Services teams. Bilotta has also taken the unusual step of breaking up the main primary shades by introducing all the secondary colours as accents on blouses and accessories.
Female cabin crew, ground and lounge teams will wear a skirt suit,
accessorized with fitted gloves, belt, hat and scarf. Hats worn by the crew are now more aerodynamic and ‘retro’, inspired by the iconic stars of the Hollywood Silver Screen and the sweeping formations of the Emirati desert sand dunes. The new style is classic and enduring, reminiscent of the much-admired designer collections of airline crews in the heyday of international air travel.
Male cabin crew will wear a three-piece suit, while male ground crew will wear a two-piece suit. Accessories will also include belts and gloves. Male lounge agents will wear new Food & Beverage uniforms in line with those worn by the onboard Food & Beverage Managers. A classic trench coat adds a sense of catwalk drama to all the variations of the uniform and can be worn in all types of weather. The light-weight coat is versatile and foldable, reducing cost and allowing easy carriage.
All gloves, scarves and neckties feature intricate geometric patterns and fretwork. The same level of detail is also evident on matching accessories such as new slim-line handbags, which have been made to the dimensions of a tablet device.
For Etihad Airways’ acclaimed Butlers, the airline has combined historic British butler attire with new world design to reflect Etihad Airways’ modern and globally recognised style. The fabric colours used for this uniform are warm brown for the long-tailed jackets and ties, ivory for the trousers and waistcoats and white for the shirt and gloves. The tones used reflect some of the subtle colours evident in The Residence by Etihad, and also the airline’s new ‘Facets of Abu Dhabi’ corporate livery.
The new uniforms will be introduced system-wide from December 27.
Following today’s events in Abu Dhabi, the A380 and Boeing 787 aircraft will continue test operations before starting commercial flights.