MIAMI — The world’s busiest airport, Hartsfield-Jackson Atlanta International, will begin to offer incentives to tempt airlines to add new passenger and cargo services.
The Atlanta City Council OK’d a five year, $2 million incentive program. Airport officials are looking to target international routes to cities with fast growing economies. It is expected to launch this year.
For airlines that launch new international routes, the airport says it will waive a year’s worth of landing fees. It will also match up to half of the airline’s marketing budget to promote the new routes; capped at $25,000.
But wait, there is more!
Exclusive to carriers willing to open new routes to destinations in the five major emerging economies (Brazil, Russia, India, China, and South Africa), the airport will offer additional waivers and incentives, such as a two-year waiver of landing fees. Although, it is worth noting that fees and waivers combined will be capped at $2 million a year.
“With this new incentive program, Hartsfield-Jackson will be better positioned to attract additional passenger and cargo carriers to Atlanta,” the airport’s Interim General Manager Miguel Southwell said in a statement. “As the world’s busiest airport, we are continually looking at ways to grow new routes and expand our cargo capacity, and this will certainly boost our global competitiveness.”