July 3, 2022
Wow Air
Today in Aviation

Today in Aviation: WOW Air Acquires Rival Iceland Express

MIAMI – Today in Aviation, Icelandic low-cost carrier WOW Air (WW) acquired rival Reykjavík-based low-fare airline Iceland Express (HC) in 2012. WOW Air Stressed that this was a takeover, not a merger with WW purchasing HC’s route network, branding and customer base. It also allowed the airline to gain access to ‘all knowledge and expertise […]

Read More
Airlines Op-Ed

Op-Ed from former WOW Boardmember and Spirit CEO Ben Baldanza

Article Written by Ben Baldanza I served on the Board of Directors of WOW Air from early 2016 until August 2018. During that time, I learned what a dedicated, smart and energetic guy Skuli Mogensen is, and how interesting the WOW business model was. Iceland’s interesting geography gave WOW a real advantage that initially worked well. […]

Read More

You cannot copy content of this page



  • Get a discount coupon valid for our magazine subscription plans!
  • One (1) spin per email.
Try Your Luck!
Remind later
No thanks