Airways Magazine

Tag "millennial"

Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

    Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

No one is saying airlines gain or lose passengers because of their livery. Except, well…. It’s not an excuse! It’s really not. Branding is one of the few ways a

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