Airways Magazine

Tag "failure"

Op-Ed: Lufthansa’s Branding is Still a Mistake

    Op-Ed: Lufthansa’s Branding is Still a Mistake

I can’t say I expected the Airways poll to end in a simple majority of disdain. My first thought was “what’s wrong with you people?” My second thought was “Do

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Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

    Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

No one is saying airlines gain or lose passengers because of their livery. Except, well…. It’s not an excuse! It’s really not. Branding is one of the few ways a

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Op Ed: Go Away, Joon! You’re Not Fooling Anyone

    Op Ed: Go Away, Joon! You’re Not Fooling Anyone

…And if you are fooling anyone – I don’t want to meet them. MIAMI – I am very old. I get this. Most people who meet me ask if I

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