DALLAS – North Iceland is getting its very own airline when Niceair starts operations this June. For a logo that was inspired by the traditional winter wear of Northern Iceland, the same will now find its way on the startup carrier’s Airbus A319.
Airways‘ Siddharth Ganesh recently held a detailed exchange with the start-up’s CEO, Thorvaldur Ludvik Sigurjonsson, on what Niceair is all about. Let’s dig in.
How did you come up with the name Niceair?
Niceair really has two meanings: firstly, and most importantly, the name directly links the airline to our home base – NICE, that is North Iceland; secondly, our brand colors – blue, white, and green – represent the destination throughout the seasons, be it the snow-covered mountains and Northern Lights in the darker months or the 24-hour daylight in high summer.
Secondly, to be Nice is within the DNA not only of us as an airline but also the population of North Iceland – even the traffic lights here have love hearts on them. Nice is just what we do!
Did the idea of launching Niceair crop up prior to the COVID-19 pandemic?
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Featured image: Niceair’s A319-100. Photo: Niceair