MIAMI – Airbus launched this week its U.S. base and its operations of a new commercial drone start-up. The aircraft manufacturer named it “Airbus Aerial” and was presented at the AUVSI Xponential tradeshow and conference in Dallas.

With bases both in the U.S. and in Europe, Airbus Aerial’s initial business will focus on developing new imagery services. These services pretend to leverage “the best software and aerospace technology from across the globe” to offer actionable data and analysis of information reached by drones, satellites, and high altitude aircraft.

“Using an integrated combination of assets, from UAS platforms to satellite imagery, Airbus Aerial is rolling out a wide range of new imagery services. In the future, additional pillars of the Airbus Aerial activities will be in the area of cargo drone services as well as providing connectivity via aerial assets,”  said Dirk Hoke, Chief Executive Officer of Airbus Defence and Space.

The U.S.-based part of Airbus Aerial will be in Atlanta, Georgia, and will be led by Jesse Kallman, a UAS industry expert with more than 12 years of experience, including research at Georgia Tech, federal policy at the Federal Aviation Administration (FAA), commercial UAS at Airware, and advocacy with groups like AUVSI (Association for Unmanned Vehicle Systems International).

Kallman has served executives at Fortune 500 companies, members of Congress, senior officials at the FAA and White House, and leading Silicon Valley Venture Capital groups.

“Drones are only a piece of a much larger picture for us,” said Kallman. “Airbus Aerial brings together a variety of aerospace technologies – including drones and satellites – combines them in a common software infrastructure, and applies industry-specific analytics to deliver tailored solutions to our customers’ biggest challenges.”

Airbus Aerial targets a range of applications for commercial industries, such as insurance, agriculture, oil and gas, utilities, as well as state and local governments.