MIAMI — LATAM Airlines Group says it will spend $100 million on technology projects designed to help improve the passenger experience on LAN Airlines and TAM Airlines.
The group has unveiled a new smartphone app that will allow travelers to manage all parts of their trip, including getting an electronic boarding pass. The company’s flight status system has also been improved, giving passengers better access and more information about their flights and available options in the event of any changes, in real time.
LAN and TAM have signed a deal with YouTube where passengers will have access to the best content selected from the search engine’s most popular channels into their i-flight entertainment offering. And finally, the airlines also announced the launch of LAN and TAM Entertainment, a wireless inflight entertainment system for personal devices allowing passengers to watch movies, TV shows and videos via their own mobile devices including smartphones, tablets and laptops.
LATAM worked with Mobile Travel Technologies Ltd., a leading mobile apps, mobile web and mobile technology products provider for airlines to create the app, said Jerome Cadier, vice president of marketing for the group. “The task was focused on meeting the needs of passengers, prioritizing speed, great design and ease of use,” he said. “The process for creating this app for LAN and TAM initially took six months, but we are continuously updating and adding new features to optimize performance.”
LATAM Group wanted to create a mobile application that was focused on passenger needs, said Cadier. “Through this technology our passengers will find relevant solutions and have the ability to manage all stages of their trip,” he said. “Considering that LAN and TAM transport more than 60 million passengers a year, to more than 135 destinations in 24 countries, this mobile application is a fundamental tool for optimizing our passengers’ travel experience.”
The group has a dedicated team within the company that is exclusively focused on working on these applications, with the objective of continuously offering more and better solutions through the apps while also keeping them updated, said Cadier. “Currently, LAM and TAM do not offer Wi-Fi onboard. Connectivity onboard is something we have been looking into for over six years, since our goal is to eventually offer Wi-Fi service,” he said.
The wireless inflight entertainment for mobile devices will be free for passengers, said Cadier. “The first aircraft with this service will begin December 2014 on regional routes on LAN, and in the next 18 months it will be implemented in more than 300 LAN and TAM aircraft that operate domestic and regional routes,” he said.