MIAMI — It appears Delta Air Lines may be shifting its focus to Alaska in the brewing Alaska/Delta war, but Alaska seems to still be focused on winning Seattle.
Delta is targeting Alaska residents in its latest promotion. It is allowing residents to receive two free checked bags each for up to eight travel companions through December 31, 2014, but, wait, there is more.
If you register for the promotion (and are approved), you can get 60 days of Silver Medallion status and all the benefits that come with it. You can keep it through February 2015 by earning 4,000 Medallion Qualification Miles (MQMs) or 4 Medallion Qualification Segments (MQSs) within 60 days. If you earn 8,000 MQMs or fly 8 MQSs then you can have Gold Medallion status through February 2015.
Also if you register for the promotion (and are approved), Delta is also offering a one-time 30% discount toward the purchase of a full Y fare-class ticket on Delta or Delta Connection flights if you redeem by December 31, 2014. People will also get a $25 e-certificate for the Purchase an Economy Comfort™ ticket by December 31, 2014.
For those that are living in Alaska, this is not a bad promotion, but this promotion is a shift in the tone to win Seattle. Most of Delta’s promotions that targeted Alaska’s fliers have been primarily focused on Seattle residents.
The airline is working on different partnerships with Alaskan communities. At the end of last month, Delta gave the Juneau Community Foundation $10,000 for the Augustus Brown Swimming Pool last night. The check presentation coincided with the arrival of Delta’s first flight from Seattle to Juneau. Other Alaskan community partnerships are in the works.
Now, it appears Alaska Airlines may be fighting back.
In a new video the carrier uploaded to its YouTube account, Alaska reminds us that it is Seattle’s Hometown Airline. Throughout the almost two minute long video, the carrier reminds us that Seattle is home and that home never changes. It is also reminds us that it is committed to Seattle as it supports the local economy, supports local charities, and wants to always improve home.