MIAMI — Delta Air Lines launched a new ad campaign last month aimed at Latin America which amid growth and new competition slated to enter the market. It’s focused on the enhanced in-flight experience and improved connectivity options from Mexico to key destinations in the United States.
“The campaign features a fresh look and tone, reflecting Delta’s innovative, thoughtful and reliable brand attributes, but maintains the airline’s promise of continuous improvement from the Keep Climbing tagline,” said Julieta McCurry, Delta’s general manager for Brand Marketing Communications. “The visuals draw attention to Delta’s nonstop flight destinations from Mexico City, Monterrey, Leon and Guadalajara, as well as the airline’s connectivity to many destinations in the U.S. and beyond from the Los Angeles international gateway.”
“This ad campaign is designed to strengthen awareness of Delta’s industry-leading travel experience in Delta One cabin and the enhanced service in Delta Comfort+ and our Main Cabin on all flights from Mexico to the U.S.,” said Carlos E. Hernandez, Delta’s director for Mexico. “We are certain the ad campaign will encourage our Mexican customers to fly Delta when traveling to destinations all over the U.S. and beyond through Los Angeles and Atlanta, as well as to take advantage of the benefits of our alliance with Aeromexico.”
Delta offers nonstop service to Monterrey, Leon, Guadalajara, Cancun, Ixtapa/Zihuatanejo, Manzanillo, Puerto Vallarta and Mazatlan, making it the airline to serve the most destinations in Latin America from Los Angeles than any other airline.
Although, the competition is starting to heat up in the L.A. to Latin America market.
Northern rival, Alaska Airlines, announced its interntion to serve both Liberia and San Jose, Costa Rica from LA. “As the most popular Central American tourist destination for U.S. travelers, Costa Rica is a mecca for eco-tourism, surfing and sport fishing and has been a top request from our customers who enjoy outdoor adventure,” said John Kirby, Alaska Airlines’ vice president of capacity planning. “Our new Costa Rica flights are well timed for Los Angeles travelers and offer convenient roundtrip connections for our Anchorage and Seattle customers, while our new Baltimore service provides passengers greater access to the nation’s capital, complementing our daily nonstop service to Reagan National Airport.” Both of these new routes seem to be directed towards Delta which offers seasonal service to Liberia and year-round service to San Jose form Los Angeles.
Meanwhile, Delta has requested for approval to start flying four weekly flights between Orlando and Sao Paulo, Brazil on December 19, 2015. The new flights will be operated with a Boeing 767-300 that has 35 seats in Delta One, 32 seats in Delta Comfort+ and 143 seats in the Main Cabin.
“In keeping with our goal of being the best U.S. airline in Latin America and the Caribbean, we continuously listen to our customers and strive to offer them increasingly convenient ways to travel for business or leisure,” said Nicolas Ferri, Delta’s vice president for Latin America and the Caribbean. “It is exciting to have the opportunity to offer a direct flight four times per week and to offer customers the reach of GOL’s network with 600 weekly codeshare flights to Brazil’s interior. Delta’s continued expansion of routes important to Latin American customers demonstrates our commitment to the region and propels us toward meeting our goal.”