MIAMI — California-based firm LIFT by EnCore announced the launch of its new Tourist Class Seating for the Boeing 737 Next Generation and the forthcoming 737 MAX.

In a press statement, the company announced that the new slimline seat will also be available as a retrofit choice, and that it is the first seat specifically designed to complement the ‘Boeing Sky Interior’ cabin.

“We welcomed the opportunity to partner with Boeing to deliver a seat that perfectly complements the Boeing Sky Interior while setting the industry standard for comfort and reliability” said Tom McFarland, owner and chief executive officer of EnCore.

“This collaboration will allow airlines and leasing companies to build on the success of the Boeing Sky Interior in a whole new way. It also means our customers will be able to better serve their customers and differentiate themselves in the marketplace” said Alan Wittman, director, Seat Integration Team, Boeing Commercial Airplanes.

Aircraft production increases in the recent years surpassed the capability of suppliers to deliver seats on time, which caused delays at both Boeing and Airbus. Notably, French firm Zodiac Aerospace missed deadlines and caused delays to several deliveries, including American Airlines’ 787-9s and recently Cathay Pacific’s A350s.

The new seat comes to compete with other slimline models produced by companies such as Recaro, Zodiac Aerospace and B/E Aerospace, among others.

Currently in the design and certification phase, the new Tourist Class Seating will be available for airline engagements and is targeted for delivery in mid-2017.