MIAMI — Southwest Airlines and the Discovery Channel have once again partnered to promote Discovery’s annual Shark Week. Thea aircraft will fly throughout the Southwest route network until August 30th when it will have the Shark Week decals removed.
“Southwest is committed to connecting people to what’s important in their lives,” said Brandy King, Director of Communications for Southwest Airlines. “Our long-standing partnership with Discovery connects Southwest with the millions of fans around the world who tune in each year for the week-long phenomena that is Shark Week.”
Southwest and Discovery are celebrating Shark Week by sending one winner and three guests on a ‘Dare to Dive Sweepstakes’ that includes airfare travel for four, a $2,000 Ritz-Carleton gift card, and a $1,000 Visa gift card for an “aquatic adventure of the winner’s choosing.”
Last year, a different 737-700, N422WN, temporarily wore the Shark Week livery.
This is not the first time Southwest Airlines has launched a promotional campaign with wildlife-themed aircraft. Over 26 years, Southwest and Sea World had a close relationship, which ended after the documentary ‘Blackfish’ raised concerns about the treatment of killer whales at the theme park. At the time, both companies attributed the decision to “shifting priorities” in their business models.
Shark Week will begin on July 23rd and will last through July 30th. Customers flying Southwest will be able to watch Shark Week content on a special Shark Week ondemand Channel on wifi enabled flights.