PHOTO: Brussels Airlines.

MIAMI — The 2018 FIFA World Cup Russia takes flight on Sport 24, the world’s first and exclusive live sports channel for the international airline industry.

Starting today, June 14, which marks the beginning of the World Cup, through July 15, 2018, passengers onboard Aeromexico, Air Italy, American Airlines, All Nippon Airways (ANA), Emirates, Etihad Airways, Garuda Indonesia, Hong Kong Airlines, Lufthansa, Qatar, Thai, Turkish Airlines and WestJet, will be able to enjoy all 64 matches of the highly anticipated sports event while flying.

Sport 24, which is owned and operated by IMG, is the world’s first ever live global sports channel for the Airline and Cruise Ship industry. It enables passengers to experience events such as Tennis Grand Slams, Barclays Premier League, Bundesliga and Golf Majors 24 hours a day, 365 days a year.

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According to Sport 24, this will be the first time that every match will be broadcast live on commercial flights, and the second time the FIFA World Cup has been available to passengers in-flight, following Brazil 2014 World Cup, which was streamed in Sport 24’s channel.

The channel is set to broadcast football’s biggest spectacle live from Russia to more than 750 planes across its network of international airline partners.

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“The FIFA World Cup is the most watched sporting event across the globe, and we are delighted that passengers traveling with one of Sport 24’s international airline partners will be able to enjoy the tournament live whilst onboard,” said Richard Wise, SVP, Content, and Channels, IMG Media.

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Wise then recalled how popular was their coverage of the 2014 FIFA World Cup Brazil with its audience, “and we are looking forward to even more interest for this installment,” he added.

Additionally to the live coverage of the 2018 FIFA World Cup Russi, travelers tuning in to Sport 24 throughout June and July can also enjoy the NBA Finals, Stanley Cup Finals, US Open and European Tour golf, Wimbledon, and the British Open.