Airways Magazine

Posts From Bernie Leighton

Op-Ed: Lufthansa’s Branding is Still a Mistake

    Op-Ed: Lufthansa’s Branding is Still a Mistake

I can’t say I expected the Airways poll to end in a simple majority of disdain. My first thought was “what’s wrong with you people?” My second thought was “Do

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Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

    Op-Ed: Lufthansa’s New Livery Is Everything That’s Wrong With Branding

No one is saying airlines gain or lose passengers because of their livery. Except, well…. It’s not an excuse! It’s really not. Branding is one of the few ways a

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Review: A Visit to Boeing’s Customer Experience Center

    Review: A Visit to Boeing’s Customer Experience Center

SEATTLE — Spending millions if not billions of dollars is always easier when its someone else’s money. Thing is, corporations have a fiduciary duty to not misspend their shareholder’s investments

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Op-ed: Why Design a Plane When You Can Sue?

    Op-ed: Why Design a Plane When You Can Sue?

MIAMI – I had no idea that the Boeing 737 MAX was the most versatile aircraft ever made. I mean, I had a hint when United Airlines was nudged away

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Op-Ed: Wrapping up AA’s media day

    Op-Ed: Wrapping up AA’s media day

LONDON — When American Airlines CEO Doug Parker took the stage, he opened by asking investors and the media to

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Op-Ed: What We Learned from American Airlines’ Fleet Discussion

    Op-Ed: What We Learned from American Airlines’ Fleet Discussion

MIAMI – First of all, American Airlines will not be adding many Available Seat Miles (ASM) to the network. On

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Op Ed: Go Away, Joon! You’re Not Fooling Anyone

    Op Ed: Go Away, Joon! You’re Not Fooling Anyone

…And if you are fooling anyone – I don’t want to meet them. MIAMI – I am very old. I

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Op-Ed: Budget Economy should have been a thing ten years ago

    Op-Ed: Budget Economy should have been a thing ten years ago

LONDON — Almost ten years ago now, a professor of mine said I was “needlessly cruel” when I pitched the

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Op-Ed: The Airbus A380 Plus Isn’t Perfect, But It’s a Start.

    Op-Ed: The Airbus A380 Plus Isn’t Perfect, But It’s a Start.

MIAMI – As we just saw at the 2017 Paris Air Show (PAS), Airbus is committed to improving the A380.

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Bahrain, Saudi Arabia, and Other GCC Countries Cut Ties With Qatar

    Bahrain, Saudi Arabia, and Other GCC Countries Cut Ties With Qatar

UPDATE June 6 1:40pm EST: Qatar Airways has provided Airways with the following statement. “Qatar Airways operations are running as

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