Airways Magazine

Posts From Alex McIntyre

Provocative Advertising Doesn’t Fly For Spirit

    Provocative Advertising Doesn’t Fly For Spirit

MIAMI — Generally, companies that intend to promote a publicly friendly image to customers stray away from comparisons to McDonald’s, noted for its lacking customer service and the brunt of

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Are Delta’s “Basic Economy” Fares a Direct Response to Spirit’s “Bare Fares?”

    Are Delta’s “Basic Economy” Fares a Direct Response to Spirit’s “Bare Fares?”

MIAMI — Passengers flying on Delta Air Lines may notice a new feature available on select routes: an intriguing “Basic Economy” fare. After testing the viability of a new fare

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Recent Events Reaffirm Southwest’s Bold Side

    Recent Events Reaffirm Southwest’s Bold Side

MIAMI — On Wednesday, April 15, Southwest Airlines unveiled its newest special livery: “Missouri One” which is the latest addition to its fleet designed to celebrate its service to the

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