MIAMI — Virgin America held its own celebration of the end of the Wright Amendment by launching new non-stop flights out of Dallas Love Field on October 13. also attended festivities hosted by Southwest Airlines at nearby gates.

The carrier began offering three daily non-stop flights to Ronald Reagan Washington National Airport, Los Angeles International Airport and San Francisco International Airport. It will add four daily non-stops to New York LaGuardia Airport on October 28. And a fourth daily non-stop flights to the four cities will be added in April 2015.


The airline’s gates sported a red carpet and a British-styled telephone booth to celebrate the new service. Virgin America is also offering a first class check-in lounge across from its main check-in counters that looks just like its front cabin.

“The lifting of the Wright Amendment is a historic day for aviation – and one that will bring more flights and more choice to Dallas travelers.  Thanks to the support of the traveling public and the City, we’re proud to have the opportunity to bring fresh competition to Love Field and to be a part of that story,” said Virgin America President and CEO David Cush in a press release.

“Virgin America is now offering business-friendly nonstop flights from both coasts to the airport closest to downtown Dallas – a significant expansion of our network and a move that makes this world-class facility our third-largest airport.  Our company is looking forward to growing our roots here– and our teammates, including 70 new faces at Love Field, can’t wait to show our award-winning service to more Dallas travelers.”


Virgin America promoted its move by flying one of its Airbus A320s from Dallas Fort Worth International Airport to Love Field as part of a partnership with private car/taxi operator Uber. Select Uber customers were chosen to be on the flight, hosted by Virgin Group Founder Sir Richard Branson and featuring a live acoustic performance by Grammy Award-winning country music star Kacey Musgraves.

The carrier held a champagne toast at its gate and gave away Uber rides to 300 passengers at Dallas Love Field.