MIAMI — JetBlue is set to launch new daily nonstop flights between its hub at Boston and Savannah, Georgia, to commence from February 13, 2014. The route will be served with JetBlue’s 100 seat Embraer E190 aircraft with schedules as follows:






B6 49 BOS-SAV 1110 1346 Daily
B6 50 SAV-BOS 1415 1636 Daily

Last month, the carrier announced twice daily flights between its largest hub at New York’s John F. Kennedy International Airport and Savannah, a city pair also served thrice daily by Delta to New York La Guardia. Delta retaliated by adding New York JFK – Savannah as well, which might portend tough sledding for JetBlue in the market.

Meanwhile, Boston-Savannah is an un-served market, with 2/3rds the origin and destination (O&D) volume of New York City – Savannah (74 passengers each way versus roughly 120 for NYC). Moreover, the presence of a nonstop flight tends to stimulate city-pair markets, so its likely While fares and yields for NYC are slightly higher, that will likely dissipate in coming months as the extra capacity from Delta and JetBlue is absorbed into the market.

The new route also highlights JetBlue’s growing connectivity at its Boston hub, now up to 122 daily flights to 50 destinations. Given Boston’s underlying economic strengths, expect to see further growth in thinner business markets in coming months.