MIAMI — Houston, Korean Air has arrived. The airline has officially launched new nonstop service between South Korea’s Incheon International Airport and Houston’s George Bush Intercontinental Airport as of Friday morning.

KE029 will depart Seoul at 0910 and arrive in Houston 0830. KE030 will depart Houston at 1040 and arrive in Seoul at 1530 the next day using a Boeing 777-200 aircraft. The carrier will operate daily flights between these cities. Originally, Korean Air was only planning to operate the flight five times a week, but it upgraded its service to daily two weeks after announcing the new flights.

“We welcome this exciting news from our partners with Korean Air,” Houston Mayor Annise Parker said in a statement. “This early expansion is a clear indication that the Houston market is responding extremely well to the pending flight to Seoul.”

For several years, members of Houston’s Korean community have been working very hard to bring a nonstop flight between Houston and South Korea.

Houston is Korean Air’s second city in Texas to serve. The carrier inaugurated service between Dallas/Ft. Worth International Airport and South Korea in December 1994 where it was the soul operator. However, American Airlines launched flights between these cities last year.

“Houston is the fourth largest metro area in the U.S. with a very strong travel market to Asia. We’ve decided to earn our fair share of the market with a highly competitive product and service that’s hard to beat.”

Houston also became the carrier’s 14th destination in the Americas. It already flies to Atlanta, Chicago, Dallas, Honolulu, Las Vegas, Los Angeles, New York, San Francisco, Sao Paulo, Seattle, Toronto, Vancouver, and Washington, DC. The airline has already increased some of its US services by utilizing an Airbus A380 between Seoul and Atlanta on occasion.

Houston Intercontinental Airport continues to stretch its wings. Last year, Turkish Airlines launched new service between the city and Istanbul, Turkey, and Air China connected the area to China for the first time with new nonstop service to Beijing.

This year, the airport has announced that it will be building a new international terminal, and it is rumored that Emirates wants to upgrade its daily service to Dubai to an Airbus A380 later this year.