MIAMI — Frontier Airlines has announced that it is once again expanding from its Chicago O’Hare focus city. Seasonal thrice weekly flights to Fort Myers, Florida, will launch on February 12 and will run through April 28, 2015, using an Airbus A319 on the route.

Daniel Shurz, Frontier’s senior vice president-commercial pressed the company’s recently adopted slogan “Low Fares Done Right” by stating, “We are on a mission to provide truly low fares between Chicago and Florida. Frontier is the home of ‘Low Fares Done Right’ which means delivering not only an outstanding travel value but a reliable and friendly experience.”

Frontier is betting heavily on Chicago O’Hare to bring in solid profits as the carrier slowly weakens their long-time Denver International hub.

Frontier currently operates to Atlanta, Cleveland, Denver, Phoenix, Salt Lake City and Washington Dulles from Chicago O’Hare, but recently announced plans to commence service to Las Vegas, Miami, Tampa and Trenton. In addition, Frontier operates six seasonal routes to Latin America.

Fort Myers is a historically seasonal destination that often promises decent profits during winter months where other routes struggle. Fort Myers also fits within Frontier’s new route structure as a heavy leisure route. Frontier currently operates flight from Fort Myers to Cleveland, Denver, St. Louis, Trenton, Washington-Dulles, Milwaukee and Wilmington.

Operating on Tuesday, Thursday, and Sunday, the ORD-RSW route will continue to follow Frontier’s less-than-seven-times weekly flight strategy. Early analysis of this strategy are shaky at best, with Frontier largely suffering from few business travelers opting to fly on routes using this strategy. Evidence of this can be found in Cleveland, where Frontier recently cut several destinations with less than seven weekly flights while keeping the number of weekly flights from Cleveland the same but on fewer routes.

Frontier will be running a special deal for passengers through December 13 for passengers flying on the Chicago O’Hare-Fort Myers route. On specific dates, fares will be slashed to $79 one way just in time for the holiday season.

(Credits: Frontier Airlines)
(Credits: Frontier Airlines)

New Executive Hired

Frontier also announced that Deborah Price will assume the position of Vice President- Customer Experience. This newly appointed position at Frontier will aim at improving customer care and inflight services.

Price has logged 22 years in the airline industry, from customer relations to large hub operations. She was previously vice president of the Houston hub for Continental Airlines. “This is an exciting time to be at Frontier as the airline rebrands itself into an ultra-low cost carrier without sacrificing service,” she said in a statement. “We have a great opportunity before us to excel for our customers as we continue to offer our unique brand of Low Fares, Done Right.”

Frontier CEO David Siegel said “I’d like to welcome Debbie to the dynamic new leadership team we’ve created at Frontier. Combining these two important customer facing departments is critical to providing a better low fare experience. Debbie will be instrumental in helping integrate the airlines’ soft touches such as our friendly onboard service with enhanced technology such as new passenger service system.”

Frontier Airlines currently operates a fleet of 55 Airbus A320 family aircraft to 75 destinations in five countries. The Denver-based ultra low-cost carrier employs over 3,900 professionals that help operate around 270 daily flights. Frontier currently has one hub located in Denver and four focus cities (Cleveland, Chicago O’Hare, Trenton and Washington-Dulles). The carrier currently has 80 Airbus 320neos and nine A321ceo aircraft on order.