MIAMI – WOW Air announced today a launching service to Israel’s Tel Aviv Ben Gurion Airport (TLV) beginning September 12, 2017.

“Visitors from all over the world continue to be attracted to the unique city of Tel Aviv, and we are honored to have the opportunity to offer travel from the United States in a more efficient way with the best possible prices,” said Skúli Mogensen, founder, and CEO of WOW Air. “The Israeli government and tourism board have been great partners in getting the route approved and we are thankful for their support of WOW Air.”

WOW Air will start out offering multiple options from various cities of North America to Israel in a four-times-a-week service. Boston (BOS), New York (EWR), Baltimore (BWI), Pittsburgh (PIT) and Chicago (ORD) are some of the departing destinations; as well as Los Angeles (LAX), San Francisco (SFO) and Miami (MIA).

“We set a goal to bring new airlines to Israel, so I’m happy and congratulate WOW Air, known for its long-haul low-cost flights, on its entry into Israel in cooperation with the Israeli tourism ministry,” says Yariv Levin, Israel Minister of Tourism. “I’m confident the launching of this new historic route will significantly increase the number of tourists traveling to Israel from Iceland, Canada, and the U.S., and will also contribute to the unprecedented trend of growth in the number of tourists visiting Israel over the last number of months.”

Flights will include connections in Reykjavik that will be approximately 13 hours for East Coast services and 2 hours for West Coast services. The length of the layover will be subject to changes for the winter season flights.

The new Tel Aviv route will be serviced by WOW Air’s Airbus fleet.  Seat pitch will vary from 30 inches as standard to 37 inches at an additional charge.