LONDON – Icelandic Low-Cost Carrier WOW Air has announced this week that they will be launching new seasonal routes between the UK and Orlando from December 2018.

The flights to Orlando will launch from both London Gatwick and Edinburgh from December 18 and will operate on a thrice weekly basis.

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The A321neo will be the aircraft to operate on this route, which will kickstart transatlantic operations via the connection point of Reykjavik.

Skúli Mogensen, the Founder of WOW Air commented on this milestone.

“We’re thrilled to be adding Orlando to our ever-expanding route network and hope this will mean more budget-conscious travelers will soon be able to experience not only what the city of Orlando has to offer but also the wider Florida State.

“As our 16th destination in North America, this is an important marker of our continuing mission to push the price point to fly across the Atlantic as low as possible”, he added.

The approximate flight time for this route will be just short of 14 hours, eight hours and 25 minutes of this being assigned on Keflavik-Orlando alone. 

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This is being seen as competition on the transatlantic LCC market heating up with the likes of Norwegian, who like with WOW Air, are expanding their American portfolio rapidly.

It will be interesting to see what fliers choose. The stopover in Reykjavik for a cheaper fare or pay a little extra for direct access with Norwegian.