MIAMI — WestJet has become quite famous for its “WestJet Christmas Miracle” videos during the holidays in which Blue Santa and his thousands of elves (WestJet employees) travel around Canada to spread good holiday cheer as well as to help encourage others to spread cheer.
Though, WestJet took its Christmas miracles to a whole new level this year.
WestJet spread its wings across ten time zones, hit the streets in 12 cities and visited 38 airports to complete 12,000 random acts of kindness in 24 hours.
Some of the random acts of kindness included picking up someone’s tab at a restaurant to giving out two roundtrip tickets to Vancouver to Ellen’s audience to sending an entire family on vacation to Hawaii.
“We are humbled and amazed at the outpouring of response to the mini miracles initiative. Our expectations were absolutely shattered,” said Richard Bartrem, WestJet Vice-President, Marketing Communications.
“The video illustrates how the day played out. It brings to life the human connection and joy that WestJetters spread from coast to coast and around the world. There is no better way to celebrate the spirit of the season than with a WestJet Christmas video,” said Bartrem.
“We love to package our friendly, caring and fun loving personality, attributes that are core to our brand, in one awesome, emotion-filled video.”