MIAMI — Beginning in March 2016, Virgin America will begin daily non-stop service from its hub at San Francisco International Airport to Denver.

According to Denver International Airport, the new destination is the largest market currently not served by Virgin America from San Francisco, with more than 860,000 passengers traveling between the two cites annually, Denver represents the 24th destination served by Virgin America, and the carrier will be the 18th airline serving regular scheduled commercial flights there.

“The addition of a new domestic airline to Denver will provide expanded benefits to our community by enhancing our competitive domestic market,” Denver Mayor Michael B. Hancock said. “Virgin America has shown that it is committed to building relationships with the communities it serves, and we’re excited to welcome them as a partner.”

The Denver area, which has been dubbed the “next Silicon Valley,” is a growing hub for technology companies, startups and entrepreneurs, and Colorado is also a US prime destination for outdoor activities.

“Denver is of course a world-class leisure travel destination, but its booming high-tech economy has also made it the number one requested destination by our Silicon Valley-based corporate clients,” Virgin America president and CEO David Cush said in a news release. “We’re looking forward to bringing a breath of fresh airline competition to this important market and to building strong community ties with the city of Denver and state of Colorado.”

Virgin America’s new Denver service is a part of the airline’s strategic growth as it takes delivery of ten new Airbus A320 aircraft through mid-2016. Earlier this month, the airline launched service to Honolulu, Oahu which will expand to Kahului, Maui starting on December 3.