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United to Introduce New International Economy Dining Options

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United to Introduce New International Economy Dining Options

United to Introduce New International Economy Dining Options
April 20
13:57 2015

MIAMI — United Airlines (UA) is introducing a revamped dining service for United Economy travelers on long-haul international flights, decision that complements the changes made by the airline in its meal options on flights in North America during this year.

The upgrades are set to be introduced as of June 1 on transatlantic flights, as well as on flights between the United States and Argentina, Brazil and Chile, and most of United Airlines’ transpacific services.

United Economy travelers will enjoy a three-course service, including new dishes devised by United Airlines’ team of chefs, plus a premium dessert. United will also offer at no charge beer and wine during the dining service. However, the airline will continue offering spirits for purchase, along with snacks through its Choice Menu Snack Shop. Furthermore, United will continue offering pre-arrival meals, with expanded options, depending on the market served.

“United is committed to improving every aspect of our customers’ experience on the ground, in the air and with every interaction,” said Sandra Pineau-Boddison, United’s senior vice president of customers. “The changes to come on June 1 will deliver an elevated onboard experience on many of our intercontinental flights and will offer travelers the high level of service they expect from a global airline.”

The harmonization of its in flight dining service seems to respond to a trend in the industry, in which airlines are seeking to enhance their customers’ travel experience, as well as to differentiate themselves from competitors. It’s been said that the way to a man’s heart is through his stomach, and airlines appear to have adopted the concept to make customers loyal to their brands.

 

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Roberto Leiro

Roberto Leiro

Airline and Aviation Writer, with a Fascination for Languages and History, Translator, Incurable Planespotter and Aviation Enthusiast.

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