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Post-Merger Growth at Alaska Airlines [Network Beat #11]

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Post-Merger Growth at Alaska Airlines [Network Beat #11]

Post-Merger Growth at Alaska Airlines [Network Beat #11]
May 03
14:25 2017

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MIAMI – Alaska Airlines is adding routes out of Los Angeles, San Francisco, San Jose, San Diego and many places in between that points North, South, East, and West. This week, Vinay and Rohan discuss the new additions (2:00) and what the logic is behind the new routes and capacity changes given the new assets and fleet that the combined carrier will leverage (6:00).

In particular, they take note of many of the new red-eye and trans-con routes (14:20) that Alaska is adding and that indicate how Alaska is building a network differently than Virgin would have. Finally, they talk about Alaska’s decision to keep its Dallas Love Field gates (18:30), which has been the talk of the town.



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About Author

Vinay Bhaskara

Vinay Bhaskara

Senior Business Analyst, Big Airline Enthusiast, Avid Airport Connoisseur, Frequent Flyer, Globetrotter. I Miss Northwest Airlines Every Day. vinay@airwaysmag.com @TheABVinay

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3 Comments

  1. ibhalla
    ibhalla May 04, 18:26

    So I’ve got a question.

    Will the Virgin America A319s and A320s be painted in the VA or Alaska livery? And when will the Alaska livery be placed on all aircraft?

    Also, when talking about the situation in Dallas Love Field, one must once again realize the geography of Dallas and its airport situation. For travelers in Dallas itself, Love Field is extremely close and useful. But what has been shown by Virgin America’s failed experiment with Love Field is that Dallas travelers want cheaper fares, and Alaska can be almost on par with Southwest about the cheaper fares. Therefore, they have the potential to do, once again, what Virgin America could not. I think that a DAL-JFK instead of a DAL-LGA would work well because of the amount of connections one can experience. Amazing Podcast!

  2. Vinay Bhaskara
    Vinay Bhaskara Author May 08, 10:20

    Hi ibhalla,

    The aircraft will be painted in Alaska’s livery. The current timeline calls for painting to be completed by 2020.

    Your point about Alaska having a more cost-conscious brand is a good one. It will be interesting to see if they manage to ride that to success in DAL.

  3. ibhalla
    ibhalla May 12, 07:39

    Yeah..what do you think about DAL to larger connection hubs?

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