MIAMI — Turkish Airlines has launched a new animated safety video under a partnership with Warner Bros. Studios and The LEGO® Movie franchise.
This custom-animated safety video was designed for Turkish Airlines by the teams who assembled The LEGO Movie, The LEGO Batman Movie, The LEGO NINJAGO® Movie, as well as the anticipated The LEGO Movie 2.
— Turkish Airlines (@TurkishAirlines) July 31, 2018
Beginning today the safety video will be shown across Turkish flight network, featuring familiar LEGO® Minifigures in new roles, including Wonder Woman, Superman, and Batman itself.
As the carrier stated in its YouTube Channel: “Are you ready for the safety video with the smallest cast ever assembled?”
The new Turkish Airlines safety video, which is the first LEGO safety video ever created, indicates in a very unique, fun style the step-by-step of the air safety procedures to passengers.
Turkish guarantees it will entertain and inform either frequent travelers and first-time customers.
The carrier also offers an extensive selection of movies, TV shows, music and games available in different languages on the in-flight entertainment system.
“As a leading global airline with an emphasis on safety, we are excited to partner with Warner Bros. and The LEGO Movie franchise for this video,” commented İlker Aycı, Turkish Airlines Chairman of the Board and the Executive Committee.
“We are both brands that are enjoyed around the world, bringing together generations and cultures everywhere,” he determined.
Under the Turkish and LEGO partnership, the airline company will roll-out a global TV campaign for The LEGO Movie 2, as well as film-themed wrapped airplanes, in-flight and in-airport activations and even a second safety video.
“We are thrilled to be working with Turkish Airlines again and “widening their world” to include that of our colorful LEGO Movie universe,” shared Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment.
“The partnership showcases the best of two different brands converging in a clever and imaginative way, connecting to consumers and entertaining them,” concluded Rich.
According to Turkish, the whole production process took more than 950 days from beginning to end, and 2,938,840 LEGO bricks to animate the LEGO action.
A total of 9,658,631 CPU hours (Central Processing Units) were used additionally to generate 973 versions of animation, to end with 30 different versions of the new safety video, both in English and Turkish, which covers the safety particulars of the 15 different aircraft models in the Turkish Airlines fleet.