ATLANTA — Turkish Airlines began service to Hartsfield-Jackson Atlanta International Airport Monday by flying in the carrier’s signature Boeing 777-300ER featuring a special Batman v. Superman livery. (TC-JJN • MSN 40795 • LN 940)

At a ribbon-cutting ceremony in Atlanta’s Concourse F, Atlanta Mayor Kasim Reed joined Turkish Airlines CMO Ahmet Olmustur, and Turkish Ambassador Serdar Kılıç in welcoming the airport’s eighth foreign carrier.

At the ceremony, Kasim Reed welcomed Turkish by stating “We are pleased to welcome Turkish Airlines as the newest carrier to Atlanta, solidifying the Hartsfield-Jackson Atlanta International Airport not only as the world’s busiest airport, but also the gateway to the world.” Kasim added that “The new route will open business and tourism opportunities to a vast array of global destinations and further advance Atlanta’s tourism industry.”

The ribbon-cutting ceremony led by Atlanta Major Kasim Reed. (Credits: Author)
The ribbon-cutting ceremony led by Atlanta Major Kasim Reed. (Credits: Author)

Olmustur praised the new route stating “This significant launch reinforces Turkish Airlines as a global leader in aviation with an internationally known brand helping passengers widen their world.” Olmuster also highlighted the significance of Atlanta as the airlinewill now connect travelers through “the world’s most traveled airport, Atlanta’s Hartsfield-Jackson International Airport.”

Announced on June 15th, 2015, Atlanta is the 9th city in the United States—and the newest in North America after Miami, which received service last October—for the growing carrier.

Timing for the Atlanta flight is consistent with most Turkish flights to the United States, and is suitable for connecting to much of Europe and Asia through its Istanbul hub. The flight departs Istanbul at 14:05 and arrives in Atlanta at 19:05. Leaving Atlanta, the flight departs at 22:45 and arrives in Istanbul at 16:40, all local times.

The estimated flight time is between 11 and 12 hours each way. Turkish will fly the Boeing 777-300ER on the Istanbul – Atlanta route. The largest aircraft in its fleet, the 777-300ER seats 349 seats in a two-class configuration (49 in Business and 300 in Economy). Turkish currently has 29 777-300ER aircraft in its fleet.  The airline has also said the Atlanta route will decrease from daily to 5X weekly, starting October 30th, for the winter season at least.

Turkish will likely be the second passenger airline to take advantage of the city’s Air Service Incentive Program (ASIP). Launched in 2014, the five-year program is designed to entice foreign carriers into starting service to Atlanta by offering them subsidies including a 12-month landing fee waiver, and contribution of marketing funds. So far, the airline has yet to sign a contract with the city for the Air Service Incentive Program but negotiations are currently ongoing.

In December 2014, Atlanta Airport Assistant General Manager for Commercial Development Vivica Brown told Airways “We’re focusing on this because we know that growth in international markets is exponentially higher than domestic market.” Brown added “So we thought it would be a great idea one, to incentivize airlines to start international destinations at Hartsfield, and two, to diversify our current destinations to fast-growing economies like Asia, India and the Middle East.”

Passengers were greeted to snacks and drinks courtesy of Turkish. (Credits: Author)
Passengers were greeted to snacks and drinks courtesy of Turkish. (Credits: Author)

In October of 2014, Virgin Atlantic became the first carrier to utilize the Air Service Incentive Program by launching service to London-Heathrow. At a ceremony welcoming Virgin Atlantic to the market, Atlanta Airport General Manager Miguel Southwell spoke to Airways about the program. “If your preference is to fly a U.S. airline, we have a U.S. airline. If your preference is to fly a British carrier with an outstanding reputation, then you have that choice,” he said.

Turkish stands to pose a challenge to Delta Air Lines and partners Air France/KLM on transatlantic routes out of Atlanta, along with Qatar Airways, which is set to begin its Doha service on June 1st, and also to be served with a Boeing 777-300ER. Both carriers will provide a combined 608 daily seats to the Atlanta market.

Delta has been critical of Turkish Airlines and the Middle East carriers and their expansion in the U.S. market. Last February, Delta opted to suspend its daily Dubai flight that would have competed directly with Turkish and Qatar Airways.