MIAMI — Turkish Airlines announced a partnership with Warner Bros as part of a promotional campaign for the Batman v. Superman: Dawn of Justice movie. The deal includes a commercial for the airline, starring Ben Affleck and Jesse Eisenberg as the film’s Batman and Lex Luthor, respectively, along with a specially-themed Boeing 777 aircraft.
“The excitment around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world” said Ilker Aycı, Turkish Airlines’ Board Chairman.
According to the airline, the sponsorship means the inclusion of limited edition travel kits and other in-flight items befitting the film’s theme, as well as movie-themed menu items, dedicated travel guides to Gotham City and Metropolis, and a special edition of the carrier’s frequent flyer card.
Turkish also announced a contest in which passengers will be eligible to attend the film’s premiere in Los Angeles on March 25th.
Lights, Camera… Gear Up!
During the last years there has been a trend in which airlines and movie studios team up to launch movie-themed liveries as part of global marketing campaigns. Perhaps one of the most famous examples belong to Air New Zealand and its Lord of the Rings and The Hobbit movies, showcasing not only creative and fantastic liveries and safety videos, but also promoting tourism in New Zealand and rising their brand awareness.
Last April, Japanese airline All Nippon Airways (ANA) and the Walt Disney Cop. announced an agreement to paint three aircraft as a promotion of the coming movies of the Star Wars saga. The first of these, named Star Wars: The Force Awakens, was released in December 2015.
The second aircraft, a Boeing 777 with designed around new character BB-8, is anticipated to take off in 2016, while the third a Boeing 767-300 with BB-8 and R2-D2-themed liveries will be ready to hit cruising altitude this winter.