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Spirit Airlines Reveals New Livery

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Spirit Airlines Reveals New Livery

Spirit Airlines Reveals New Livery
September 16
14:50 2014

MIAMI —  Spirit Airlines unveiled their new livery today, opting for a bright yellow with “Spirit” displayed prominently across the fuselage and tail. Spirit’s new livery marks the airline’s fifth livery and follows a major rebranding effort launched in May by the ultra low-cost carrier (ULCC).

Spirit Airlines’ new livery. (Credits: Spirit Airlines)

Spirit Airlines’ new livery. (Credits: Spirit Airlines)

Spirit’s reveal of a new livery follows soon after those of other low-cost carriers Southwest and Frontier. Southwest and Frontier both went with evolutionary designs for their new liveries, not drastically changing the looks of their planes. Spirits livery is a dramatic departure from it’s existing livery and closely aligns with Spirit’s “bare fare” marketing campaign introduced in May of this year. The airline included “Home of the Bare Fare” on the engines to further reiterate that. The yellow with black highlights has adorned Spirit’s website since the campaign’s launch and adding it to the plane further emphasizes Spirit’s position on low fares.

The current livery, with its tropical feel dates to 2008 and Sprit’s switch to an ULCC with a focus on Latin and Central America. That strategy has shifted somewhat from the international focus to opportunistic markets in the continental United States.

Spirit's current livery. (Credits: Alan Wilson)

Spirit’s current livery. (Credits: Alan Wilson)

The new livery is certainly eye-catching, and that’s by design. The airline, know best for their low fares and additional fees for nearly everything beyond the seat, is well-known for their current-events based promotions and sales, but has traditionally not been a big traditional advertiser. The new livery will allow Spirit planes to pick up some of that advertising slack. According to the airline, “The bold and bright design acts as a flying billboard and captures a lot of attention with no additional cost.”

A Hughes Airwest 727 in the carrier's signature yellow. (Credits: Bill Larkins)

A Hughes Airwest 727 in the carrier’s signature yellow. (Credits: Bill Larkins)

Spirit isn’t the first airline to paint their planes in a bright yellow. Comparisons of the Spirit livery are already being drawn to Hughes Airwest, Braniff, and Northeast Airlines, all of which flew aircraft painted a shade of yellow.

Spirit's old Silver Matrix livery. (Credits: Chris Sloan )

Spirit’s old Silver Matrix livery. (Credits: Chris Sloan )

Spirit also went with a simpler color scheme compared to it’s previous liveries for a very simple reason: it costs less. “The simple, two-color design is much more cost-effective than more complex, multi-colored designs,” said the airline.

The carrier says it will have six additional aircraft painted by the end of the year and expects to take 2-3 years to repaint its entire fleet. New airplanes on order, which include Airbus A320 and A321 aircraft, will come painted in the new livery when they are delivered beginning next year. Adopting a similar approach as Southwest announced last week, Spirit will paint existing aircraft only when they are already scheduled to be repainted.

“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza, Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air—or on the ground—there will be no question that this is a Spirit plane.”

[tribulant_slideshow gallery_id=”417″]

 

All gallery photos courtesy Ben Mutzabaugh

 

 

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A Global Review of Commercial Flight since 1994: the leading Commercial Aviation publication in North America and 35 nations worldwide. Based in Miami, Florida.

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