MIAMI — Southwest Airlines, in partnership with the Discovery Channel, celebrated the 2018 Shark Week Fleet with five aircraft entering the Southwest flight network of 99 destinations and over 4,000 daily services.

The aircraft will fly throughout the Southwest system through August 31, 2018.

The five planes celebrate the 30th anniversary of Shark Week, which is one of the most popular and longest-running televised events in history.

Each aircraft displays custom artwork featuring a species of shark often showcased in a Shark Week episode:

  • The Great White Shark and Hammerhead Shark aircraft launched from the carrier’s home base of Dallas Love Field (DAL);
  • The Tiger Shark aircraft launched from Chicago (Midway) (MDW);
  • The Bull Shark aircraft launched from Houston (Hobby) (HOU);
  • And the Mako Shark aircraft launched from Phoenix Sky Harbor (PHX).
READ MORE: Celebrating Shark Week Aboard A Special Southwest Flight

“We are thrilled to celebrate Shark Week’s 30th anniversary in an even bigger way by launching an entire fleet of Shark Week aircraft and premiering a Shark Week episode onboard our flights, letting our Customers have the first view of Shark Week content, said Brandy King, Southwest’s Director of External Communications.

“Each year, our Customers and Employees share our Shark Week enthusiasm and look forward to joining the fun with our airport and onboard activations!” he said.

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The Shark Week TV Series Channel features a collection of Shark Week episodes that will feed the passengers appetite until the official release of Shark Week on Discovery Channel starting Sunday, July 22.

Shark Week will continue through July 29 and can be viewed via Live TV onboard a Southwest service.

“Customers flying with Southwest can enjoy jawsome content via the Onboard Entertainment Portal’s custom Shark Week TV Series Channel,” established the carrier through a statement.

According to Southwest, Shark Week premieres a never-before-seen episode of Great White Abyss, on July 11, showcasing an expedition to Guadalupe Island, Mexico, for Southwest Customers via the Shark Week TV Series Channel two weeks ahead of its worldwide release.

READ MORE: Southwest Extends Flight Schedules Through to 2019

Additionally, Southwest Passengers and Shark Week enthusiasts can visit Flight Aware from a desktop device in order to track the fleet via custom-created shark icons, replacing the site’s original airplane icons.

To track past and future shark flights, each aircraft’s tail has its own number: Great White Shark (N470WN), Hammerhead Shark (N705SW), Mako Shark (N961WN), Tiger Shark (N553WN) and Bull Shark (N947WN).

Southwest Airlines, after five years in association with Discovery Channel, has analyzed the enthusiasm from customers and employees regarding Shark Week, and it encourages them to join their airport and onboard activities, share plane-spotting photos with @SouthwestAir using the hashtag #SharksTakeFlight, as well as participate in the Shark Cage-Diving contest, available at Southwest – #SharkWeek.