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Wearing the Heart: Southwest Airlines to Launch New Uniforms

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Wearing the Heart: Southwest Airlines to Launch New Uniforms

Wearing the Heart: Southwest Airlines to Launch New Uniforms
June 20
17:56 2016

MIAMI — Southwest Airlines is bringing the Heart closer to its customers with the launch of a new uniform for its employees.

About 40,000 front-line employees will begin wearing the newly designed uniforms that highlight the company’s distinctive red-and-blue livery, rolled out in 2014, further complemented with the new Heart cabin interior to be fitted in the Boeing 737-800 and 737-8 MAX aircraft, as previously reported by Airways.

Southwest Airlines' new employee-designed uniforms for ground staff. (Credits: Southwest Airlines)

Southwest Airlines’ new employee-designed uniforms for ground staff. (Credits: Southwest Airlines)

“Introducing our new uniform designs and fully branded 737-800 Heart interiors into the fleet is an accomplishment directly resulting from our hardworking Employee design teams,” said Gary Kelly, Chairman, President and Chief Executive Officer for Southwest Airlines. “Southwest continues to enhance our unique brand that brings reliable comfort and outstanding Hospitality to 98 destinations in eight countries.”

Designed by Employees for Employees


Southwest selected the new uniforms designed by its own employees, working together with Cincinnati-based Cintas. A group of 43 people from Ground Ops, Inflight, Provisioning, Technical Operations, and Cargo departments discussed, debated, and designed the uniforms. According to the airline, more than 120 employees across 37 cities tested the pieces for fit and comfort, performance and functionality, durability, aesthetics, style, and ease of care.

Southwest Airlines' new employee-designed uniforms for cabin crews. (Credits: Southwest Airlines)

Southwest Airlines’ new employee-designed uniforms for cabin crews. (Credits: Southwest Airlines)

The new uniform collection embraces the brand colors with splashes of Bold Blue and pops of Signature Red. The final selections will now move into manufacturing, and all Employees will begin wearing the new uniform in mid-June 2017.

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A Global Review of Commercial Flight since 1994: the leading Commercial Aviation publication in North America and 35 nations worldwide. Based in Miami, Florida.

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