MIAMI — Southwest Airlines wears its distinctive Heart logo not only on its aircraft, but also on its sleeves.
About 40,000 front-line employees will begin wearing the newly designed uniforms that highlight the company’s distinctive red-and-blue livery, rolled out in 2014, further complemented with the new Heart cabin interior to be fitted in the Boeing 737-800 and 737-8 MAX aircraft.
Last June, the carrier revealed the new look, designed by its own employees, working together with Cincinnati-based Cintas, and last week, the employees brought the designs to life with an in-flight fashion show at 35,000 feet.
The private event took place during the delivery flight of a Boeing 737-800, which features the Heart passenger cabin. This Heart cabin is a follow up to the Evolve concept, with new slimline seats and a new in-house designed galleys, which provide an improved and more efficient workflow for the flight attendants.
The new uniform collection embraces the brand colors has now moved into manufacturing, and all employees will begin wearing the new look in mid-June 2017.