MIAMI — Is more change coming to United? They have Tweeted that they are unveiling something big on Friday, September 27. Now, what are they unveiling?

United Airlines introduced a brand new ad campaign on Friday which includes their iconic slogan, “Fly the Friendly Skies” after a 17 year hiatus. Late Saturday night, United Tweeted that “We are working on something friendly to show how much we appreciate our fans and flyers. Check back Friday.”

There has been a lot of speculation on social media channels and blogs as to what the announcement may be.

Many are speculating that United will launch a re-designed website. On Monday night, somebody on FlyerTalk noticed that a new United.com website was cleverly hidden in United’s new Wi-Fi commercial.

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Some are also speculating that an aircraft will be painted in a retro livery. In August, there was a rumor on Airliners.net that United was going to paint a Boeing 787 Dreamliner in the “Rainbow” livery and a Boeing 777 in the “Stars and Bars” livery. This rumor has excited many United fans. United is expected to take delivery of their eighth 787 Dreamliner sometime next month.

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Do you have any guesses as to what United’s big announcement is? We’d love to hear them! Stay tuned…