LONDON – Scandinavian Airlines has this week announced its brand new Summer 2019 schedule, which is featuring some big announcements.
The carrier will be opening up 17 new direct routes from the Scandinavia area featuring six new destinations.
The carrier has said that the upgrades are relative to the increased summer demand from 2018.
The route upgrades are as follows:
- Cornwall Newquay
SAS did not specify what frequencies these routes will operate on.
Commenting on this significant expansion was SAS’ Chief Executive Officer Rickard Gustafson who expressed delight over the new routes as well as an emphasis on biofuels.
“Interest in travel continues to grow and I am delighted that we can not only offer a number of new destinations next summer but also increase our presence at some of the most popular designations for Scandinavians.
We want more people to fly with us and discover the world, but with a smaller carbon footprint.
To this end, SAS is striving to create sustainable travel, in the form of various initiatives such as biofuel, new aircraft with lower fuel consumption and emissions, and by reducing food waste and the use of plastics onboard,”
This is good news for Scandinavian Airlines as the carrier can now focus on boosting its passenger numbers.
Moreover, it is a good sign for the Scandinavian airline industry, especially with the collapse of Primera Air very recently.
There are some routes that are interesting in this expansion.
For instance, Cornwall Newquay is rarely served by other European carriers, so for the local airport, it is good news for tourism and the local economy overall.
It could be argued that through these niche routes such as Cornwall that SAS is changing the way it operates its flights.
The strategy is similar to that of Ryanair where the Irish low-cost carrier flies into destinations that are not particularly covered by others due to low catchment areas etc.
If SAS can pull this off sufficiently, then we could see more of the same happening, which could apply some further pressure on Ryanair in the competition world.