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Qantas Updates its Kangaroo Logo, Shows Dreamliner Cabins

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Qantas Updates its Kangaroo Logo, Shows Dreamliner Cabins

Qantas Updates its Kangaroo Logo, Shows Dreamliner Cabins
October 27
15:48 2016

MIAMI — Australian carrier Qantas has given a facelift to its famous ‘Flying Kangaroo’ logo, part of the brand of the airline since 1944.

Evolution of the Qantas logo since 1930. (Credits: Qantas)

Evolution of the Qantas logo since 1930. (Credits: Qantas)

The new design, overseen by Qantas consultant designer, Marc Newson, in partnership with Australian design agency Houston Group, was unveiled in Sydney yesterday by Qantas CEO, Alan Joyce, together with the new Business Suites and Economy seats that will feature on the coming Boeing 787-9 Dreamliners.

“Since the image of a kangaroo first appeared on a Qantas aircraft more than 80 years ago, it’s come to represent the spirit of Australia. When passengers see the Qantas tail at airports around the world, it’s a symbol of home,” said Joyce.

The new elements of the Qantas livery to be introduced in the coming 787-9 Dreamliners. (Credits: Qantas)

The new elements of the Qantas livery to be introduced in the coming 787-9 Dreamliners. (Credits: Qantas)

According to the airline, the stylized Kangaroo is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth “for a cleaner, more modern look.”

“A fresh brand helps symbolize the new era Qantas is entering as we head towards our centenary. It’s an era of new destinations, new technology and a new standard of service,” added Joyce.

In the last two years, Qantas has experienced a $4.3 billion turnaround, with a record $1.53 billion profit in FY 2016.

The updated brand follows the introduction of new cabin crew uniforms in 2014 and new pilot uniforms, unveiled earlier this year. The carrier expects to complete the repaint of its fleet over the next three years, in time to celebrate the airline’s centennial in 2020.

Next Generation Cabins for a Next Generation Aircraft


 

During the unveil of the new airline Branding, Alan Joyce presented the new Business and Economy seats, and said the interiors had been carefully designed with longer routes and changing passenger preferences in mind.

According to the airline, the new seats have been designed by Australian industrial designer David Caon, and are a progression of the aesthetic established by Newson.

The new Dreamliners will seat 236 passengers, with 42 suites arranged in a 1+2+1 configuration, 28 Premium Economy seats in a 2+3+2 arrangements and 166 Economy seats in a 3+3+3 layout.

The Business Suite is the next generation of the very popular seat recently installed on Qantas’ Airbus A330s, with a fully-flat bed and direct aisle access.

business-class-front-1200x800

Economy Class seats will also have more room with 32” of seat pitch and 6” of seat recline, featuring a personal device holder and USB ports, more storage areas and a high-definition entertainment touchscreen.

economy-class-rear-1200x800

These seats are an updated version of the popular Qantas ‘footnet,’ first introduced on the carrier’s Airbus A380s..

“The Dreamliner is an aircraft built for comfort. The windows are bigger, it helps reduce jetlag, it’s extremely quiet and there’s a system that smooths out turbulence. Customers are going to love it,” said Joyce.

While details on the initial Dreamliner destinations have not been disclosed, the airline hinted that the 787-9s will enable it to add new city-pairs, such as Perth to London, Sydney to Chicago, Melbourne to Dallas or Sydney to Vancouver.

The Qantas Dreamliners will come to phase out the Boeing 747-400 fleet, currently serving long-haul destinations such as Johannesburg and Santiago de Chile.

 

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A Global Review of Commercial Flight since 1994: the leading Commercial Aviation publication in North America and 35 nations worldwide. Based in Miami, Florida.

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