NEW YORK — Following the airline’s new livery reveal in Dublin on Thursday, Aer Lingus brought the first Airbus A330-300 with its new
The A330 touched down around 2PM EST and was greeted by media and passengers as it pulled into gate 11 at Terminal 5.
The Aer Lingus brand refresh is the first one in 20 years. According to the airline, it is part of the airline’s growth plan, which will see the carrier increase its fleet from 17 to 30 aircraft by 2023.
Dara McMahon, the airline’s Director of Marketing and Digital Experience, addressed media and guests in the Aer Lingus Lounge about the important elements of the new appearance.
The shamrock the main symbol of the airline has been updated. The new shamrock was chosen from 50 design options and “represents the warmth and hospitality of the airline.”
The body of the aircraft has now been painted white, getting rid of most of the green that had been a staple of the airline’s livery.
“We absolutely had to retain green, but needed to modernize our green,” said McMahon.
The new livery and brand refresh reflects the airline’s position as a modern and contemporary Irish brand that increasingly competes on the International stage